New Microsoft Dynamics CRM breaks down silos between marketing and sales

New Microsoft Dynamics CRM breaks down silos between marketing and sales

Company announces new Microsoft Dynamics CRM 2015, updates to Microsoft Dynamics CRM Online service and Microsoft Dynamics Marketing to help marketers and salespeople collaborate more effectively and deliver amazing customer experiences.

Microsoft Corp. (Nasdaq “MSFT”) has just announced that Microsoft Dynamics CRM 2015 as well as updates to its Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing services will be generally available in the fourth quarter of 2014.

The new updates revolutionize the way sellers and marketers unite and collaborate to deliver a seamless customer experience. Salespeople now have the ability to impact campaigns and targeting with unprecedented insight into marketing calendars and campaigns. The updates also enable marketers to more effectively plan and execute marketing campaigns and better track their impact, while strengthening synergies with the sales process. Microsoft Dynamics CRM continues to deepen its integration with Microsoft’s leading productivity applications, including Microsoft Office 365, Yammer, Lync, Skype, SharePoint and Power BI for Office 365.

The new release is designed to address ongoing needs for businesses to collaborate among different divisions and groups to better take advantage of opportunities and to meet the evolving needs of their customers.

According to Ray Wang, principal analyst, founder and chairman at Constellation Research, Inc., “Closing the gap between marketing and sales is required for success in customer experience.  Organizations need tools to track the customer interactions from marketing to sales and back, collaborate on leads and opportunities and measure the metrics that matter to both sales and marketing.”

“Unlike vendors that want to separate businesses by selling them a myriad of separate clouds and solutions, we have designed Microsoft Dynamics CRM to facilitate the kind of collaboration that businesses need to thrive and grow,” said Demitris Mitsas, Partner Sales Executive for Microsoft Business Solutions Cyprus, Malta and Slovenia. “This means that marketers and sellers can work more closely together to engage customers, bridging the chasm between marketing and sales to truly deliver end-to-end experiences customers will love.”

Uniting Marketing and Sales

To break down the silos between sales and marketing, Microsoft Dynamics Marketing introduces the new Sales Collaboration Panel which allows sellers to provide input into campaigns and targeting. The release also gives marketers the ability to streamline campaign creation and improve segmentation with graphical email editing, A/B testing, integrated offers and approval workflows. Marketers can more effectively collaborate with Lync click-to-call and easily schedule and execute webinars as part of their marketing initiatives. The new Interactive Marketing Calendar allows marketers to visualize and manage their end-to-end marketing plans. Microsoft Dynamics Marketing will also be available in Japanese and Russian.

For salespeople, in addition to providing the ability to more effectively collaborate with marketing, the new release of Microsoft Dynamics CRM provides the ability to bundle and recommend products for up-sell and cross-sell across product families, improving their selling effectiveness. The new release enhances the Guided Sales Processes to help steer sellers toward desired outcomes and ensure the enforcement of business rules across all devices. New mobile sales capabilities increase productivity with flexible RoleTailored dashboards and analytics, as well as personalized home pages.

Microsoft Dynamics CRM is available in 52 countries and with the upcoming release will add 113 new markets.

More capabilities and features of the new Microsoft Dynamics CRM 2015 and Microsoft Dynamics Marketing such as productivity improvements, automated business processes and real-time forecasting data are detailed in the Release Preview Guide. A blog post series by Bob Stutz is available on CRM Connection. In addition, all can follow and engage with the Microsoft Dynamics CRM community @MSDynamicsCRM at, #MSDYNCRM.

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