Shireburn Software will be exhibiting their unique Concessionaire Analyzer+ (CA+) product on standard 5316 at Passenger Terminal Expo 2012 in Vienna from 18th to 20th April and on stand 13 at the ACI EUROPE Airport Trading Conference and Exhibition, taking place in Oslo between 23rd and 25th April.
Concessionaire Analyzer+ allows sales data from concessionaires to be centrally collected, and be the subject of Business Intelligence, enabling terminal management to assess values of spend by passenger, carrier, route, day of week, location etc., and gives insight into the impact of external events (i.ee delays) and is ultimately used for revenue sharing and invoicing for retail space.
CA+ is already in use at Malta International Airport and is currently being rolled out in Gibraltar’s new airport terminal. The level of interest in the product since its launch in December has been very high. “Attending such shows exposes us to the people responsible for this stream of revenue at airports. With over 200 new airports being under construction today, this is an ideal opportunity for us and we hope by the end of the year to close some opportunities and to be present at airports on all 5 continents,” comments John de Giorgio, CEO Shireburn Software.
Business intelligence at this level enables the terminal operator to better understand retail flows and undertake more effective negotiations with both carriers and concessionaires to optimise the retail mix and maximize relevant promotions,” continues de Giorgio. “The business model where CA+ excels is similar to that of store-in-store and shopping mall environments.
Shireburn already has a track record of taking its software products to an international market with clients in over 40 countries.