During a press event at the Vodafone Malta office in Republic Street Valletta, Mr. Alexandre Froment-Curtil (Head of Marketing at Vodafone Malta) said that smartphone usage in Malta has increased dramatically over the past year. This shows that this space is not just a niche any more, but it’s becoming now one of the major players.
He explained also that the Maltese consumers understand the benefits of an always connected smartphone, and the growing need of constantly updated information, irrelevant of time and location. Vodafone has noticed an increase in demand for smartphones particularly in the past few months. Additionally, more than 30% of Vodafone’s customers opted in for the new smartphone plans that have been recently introduced.
Mr. Alexandre Froment-Curtil also referred to Vodafone’s continuous investment in Malta, to always improve its services nationwide. Vodafone has recently invested over €12 Million upgrade its network and provide all clients with the fastest mobile broadband speeds locally. Thanks to this investment, the Vodafone network is now reaching speeds of 14.4Mbps. It was also emphasised that Vodafone is committed to continue offering the cheapest prices, the best quality network, the best tariffs, the best handsets and the best quality support.
Some other highlights from the Vodafone Press event:
- Launch of a highly successful e-billing campaign which was already taken up by over 82% of all customers. This is basically the facility that allows you to view and pay your bills online instead of receiving printed bills through mail. This is a cost saving exercise that also greatly helps the environment.
- Vodafone Malta has also launched “The Gadget Lab”. This mobile lab will tour the islands in various business and consumer locations so clients can have direct hands on experiences using the latest phone models.
- Last but not least, Vodafone Malta has announced also it’s support of Mobile Monday’s Malta who are helping in further educating the general public about the latest mobile innovations.