Microsoft and OEMs are firing on all cylinders marketing Windows Phone, just as promised, and New Yorkers can see one result in the form of a giant 55 feet tall handset, complete with Live Tiles and everything.
The 60+ inch screen standing on Herald Square in Manhattan sports 1088×666 pixels of resolution, and one of the Tiles turns around to load up with live performers, which people can watch for free a few times during the day.
Redmond is not sitting still regarding the long-awaited Nokia Windows Phones, too. In France, which will be one of the first markets to get the new Lumia 800 and 710 handsets, Microsoft pulled down a gigantic banner depicting the ad for these that wraps up its whole French headquarters.
It’s stunts like these, together with events like the one we went last night in NYC, that will be drumming up excitement about Windows Phone, but ultimately work with carriers and retail salesmen that will determine its success in the stores, and Microsoft seems to be working on both ends, training 200 000 mobile sales people worldwide into the wonders of its mobile OS.